Hi my name is Carmela Moretti and I have been a Hairdresser for 15 years and I am currently married with 4 young children. After the birth of my first twin daughters (Makayla and Chloe ), like most mothers seeked to find an appropriate baby shampoo / skin moisturising lotion for my baby’s. After using some of the most well known brands on the market they all seemed to have different effects on my babies. It came more apparent to myself that no two individuals skin, hair are the same. One child had dry hair, another had oily, another had dry skin. I started to investigate what some of the ingredients that these well known products contained and was shocked to learn of the dangerous chemicals that they were derived from and immediately stopped using them on my children. At this point I decided to create my own range thus naming it after my salon Pure Hair. Pure Baby was created in mid 2009. Following the creation of Pure Baby came the Pure Hair range for adults.

Customer Testimonies

My name is Ursula and I’m a 33yo first time mum to an 11 month old girl. I’ve been using the Pure Baby shampoo & bath wash on my daughter from when she was born and have found it to be nothing short of excellent! My husband and I use as much natural and organic ingredients with our baby as possible, and this brand is one of the best ones we use.

Not only is it gentle on my baby’s skin and hair, but it is also an outstanding soap (excellent for vegemite and custard smears!) and it smells absolutely divine! I have tried other brands, briefly, and have found Pure Baby to be a far superior brand. I have no hesitation in recommending this product to anyone, its wonderful!

When my daughter was teething she suffered from quite sever nappy rash. We had to be very careful about what we cleaned her with and what cream to use to ensure the rash didn’t become irritated or worsen. The Pure Baby bath wash was fantastic for her... it was so gentle and soothing on her skin and helped ease her discomfit. Thank you, what a wonderful product you have developed...

I’m a 33yo first time dad who enjoys bath time with my 11mo old daughter on a daily basis. I have sensitive skin and need to be careful about the type of ingredients I expose my skin to. My wife and I use as much natural ingredients as possible and so, when our daughter was born, we looked for natural baby products. Pure Baby has been fantastic! We use the Pure baby shampoo & body wash and it’s excellent...its all natural, is gentle on my daughter, smells great and doesn’t irritate my skin at all. Brilliant !! Stephen...

Our History

This will be updated soon.

Staff & Management

All manufacturing of the products are done in professional labs by bio chemists who are dedicated to achieve a high standard natural product which is completely free from harsh chemicals. As Pure Baby does not test on animals Carmela’s children are actually part of the team that help her test her products against such things as no tears, dandruff etc.

Our Vision

To provide a line of all natural products which are free from any nasty preservatives or toxins that not only can be used for baby’s and toddlers but for the whole family, and all with a low price tag that we can all afford. Our goal at Pure Baby is to put parent’s minds at ease in the knowledge they are using, safe, natural products on their loved ones.